A New Year

With the release of my Fall collection to sales just around the corner, I have been up to my ears in it.  So my dears, I am very sorry for the lack of posts this past few weeks.  However, as I prep for the release of my 2nd collection I have been spending some time reflecting on my experiences from last season and planning my road map for Little Pea in 2010.

As with all new business ventures my launch season brought a heightened understanding of the industry as well as it’s buying habits and with this newfound knowledge I have been able to”reboot” in a sense.  That said, I have been tediously working on building relationships within the industry and ensuring that I partner with people and groups that understand and align with the vision I have for Little Pea.

First and foremost has been the addition of a new sales rep, Terra Fazio of Thread Showroom in NY.  Thread Showroom represents several stellar lines such Saurette, Lucky Jade, and Misha Lulu; all brands that I admire and strive to align myself with.  I strongly feel, Terra has the industry know how and connections I need to elevate Little Pea to the next level.  She will be representing the collection in the north and southeastern US and I cannot wait to see what she and her team have cooking for 2010.

I also want to mention that last season, I was able secure Shelley Ermigarat of Paperdoll Style for West Coast representation.  Her enthusiasm and insight have been invaluable and I feel so lucky to have been able to develop this partnership.  Shelley if you are reading this – thanks so much for all of your support thus far!!  With 2 great reps behind us, my hopes for this season are riding high and I feel confident that sales and brand recognition will grow exponentially with the help of these fabulous ladies.

I have also been busy developing the social media side of Little Pea and find this element so fascinating – and fun!  In addition to the blog, we now have a presence on Facebook as well as on Twitter.  Both platforms have really provided me with an opportunity to network with like businesses, build relationships, as well as reach out to current and potential customers.  Plus, I am able to keep “fans” updated on current and exciting Little Pea news!!

Personally, I will continue to promote the brand here and around Portland and have been reaching out to local boutiques in regards to placements as well as planning trunk shows.  I am also hoping to become more involved in Portland based Networking groups, such as the Power Mob of which I am a member.  One event, I am really looking forward to is a TV appearance on Keep it Local, a program which highlights local and mom-owned businesses.  I am booked for the 1/25 segment and will be chatting about my experiences starting a business here in Portland as well as showcasing my Spring Collection which will be available for sale in March.  There are truly so many outlets to explore here in town and I am constantly surprised by the local support.

So there you have it, a hefty write up but my 2010 plans in a nutshell.  We have our work cut out for us but we plan to go at it with gusto.  Check back for updates as I will no doubt be sharing news with you as the year progresses.

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Filed under Collection Updates, Industry, Marketing, Retail, Uncategorized

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